Marketing Strategy
Analysis of current
marketing and sales techniques and identification of new concepts
Campaigns Executing campaigns - advertising, direct mail, promotions, loyalty
schemes, branding, exhibitions, networking events - also includes design
and print of literature
Public Relations Creation of topical press releases, formulating media lists and distribution to target media
E-business Web marketing concepts, sourcing of third party affiliations, website design and
domain management
Case
Study
Objectives
Production and implementation of a marketing plan to export
products into international markets.
Details
Research was conducted into the feasibility of the export
strategy and the market potential. A full campaign strategy
was then developed and implemented which included overseas trade
exhibitions and strategic alliances. The campaign was backed up
by a full international PR campaign.
Results
The product was successfully launched in the United Emirates and
plans are currently underway to expand the exportation strategy.
