Market Research
Assessing market potential, industry analysis, trends,
growth potential and economic sensitivity
Market Segmentation
Profiling consumer groups and analysing potential
new markets including international opportunities
Competitor Analysis Review of current and future direct and indirect
competitors and an analysis of their strengths and weaknesses
Supplier Review Reducing unit costs by
reviewing alternative supply chains
Case
Study
Objectives
To ascertain the market potential for a new business venture.
Details
TS firstly analysed the industry using SIC code analysis and market
trends data. A full potential customer profile was identified and
surveys conducted to gain an insight into customer needs.
Finally a competitor analysis was conducted and the client's USP identified.
Results
The research identified a niche opportunity due to a gap in the
market. The information was used to produce a marketing strategy
which enabled the company to make a dramatic impact on the market
place from the outset.
